“First Gear” Initiative To Get Kids Riding Bikes

Specialized Bicycle Components announced the launch of a new program called “First Gear”, a global youth cycling initiative intended to create “first rides that last a lifetime” – promoting cycling as a regular part of kids’ lives.

Their new website, firstgear.specialized.com, will highlight success stories in this and other advocacy endeavors, including the great work of Specialized dealers around the world. public participation,will bring awareness to partner organizations, and communicate their goals. Specialized and its dealers have been active in youth cycling development since the company’s founding in 1974, by contributing to programs that positively impact young people of all ages. In 2010, the company dedicated $1.4 million to global cycling advocacy, a significant portion of which was directed to youth programs.

Getting kids out riding bikes is probably the most important thing we can do,” explained Founder and President Mike Sinyard. “A child on a bike is independent and healthy, not just for the time being, but for life. But the best part is, they don’t even realize it. They’re just out there having fun.

Within four months from conception to implementation, the charity raised enough money to build an entire program plan and realize a BMX park for the youth of Kayamandi. 

Lets get kids riding!

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